They get to the point faster and earlier, interrupt more bravely, and ask more provocative questions. In a 30-minute session, coaches can’t waste time beating around the bush. Coaches are more willing to be courageous, and clients are more willing to be prodded.People don’t focus on three issues they tackle the single biggest opportunity or persistent, intractable obstacle. The time pressure enhances focus and attention.Clients know what they want to cover and have put some thought into it beforehand. There’s no time wasted on tangents and going-nowhere conversations. People are much more likely to come prepared.The session gets started more quickly, as the relationship is built on doing good work, not small talk. Every minute counts in a 30-minute conversation and they know it. Just as with my workouts, people are far less likely to skip a 30-minute session than they are an hour. When the coach and the client both know they have only 30 minutes, they move into high gear. The obvious advantages are obvious: everyone saves time and money.īut here’s what’s less obvious: the coaching isn’t simply as powerful, it’s vastly more so. For the past several years, all the coaching we do is accomplished in 30-minute sessions. Nowhere has this impact been more transformational - and more evident - than in the leadership coaching we do at Bregman Partners. And, since that keeps us more engaged, we end up having more fun in the process.
We know that a single distracted moment will leave us behind. People also listen better because, when things are moving faster, we tend to be more alert. People on the calls, aware of the time constraint, are more thoughtful about when they speak, and more careful not to follow tangents that aren’t useful. Even many of my conference calls, with multiple parties, are 30 minutes or less. Most of my phone calls are now 30 minutes or less. If you have half the time to accomplish something, you become hyper-aware of how you’re using that time. Here’s why: my intensity is higher (I know I only have 30 minutes), I eat better (I don’t rely on my workout to keep slim), I integrate movement more into my day (I don’t rely on my workout to take care of all my fitness), and I never miss a workout (I can always find 30 minutes). My results - weight and conditioning - improved. Why? How did an hour become our standard time allotment for so many meetings, phone calls, and appointments?Īs my impatience with wasted time grew, I tried a new experiment: I cut the time I allot for many activities in half. There are some things in my life - dinner with friends, writing, sleep, unstructured time with my family - that deserve to live in the spaciousness of stretched-out time.īut other things - like most meetings and tactical work - could benefit from compressed time. Which is how I stumbled on the single most life-changing, business-transforming revelation of my last five years:įirst, though, a caveat. In my post-multitasking world, staying focused on a dragging call was painful. In the past, if I was on a call that wasn’t going anywhere, I would do email or surf the web. One of the side benefits of my focusing on one undistracted task at a time was a new and almost unbearable impatience for wasted time. There is zero downside to focusing on one thing at a time without distraction. My relationships improved, my stress dissolved, and my productivity soared. The experiment changed everything for the better. Five years ago, after becoming frustrated with my fruitless tendency to juggle multiple activities at once, I tried an experiment: for one week, I would not multitask and see what happened.
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